Repetition Coffee

I chose Repetition Coffee to rebrand for this project. This project involved redesigning the logo and visual elements, creating 4 new packaging labels, designing 3 social media ads, updating a piece of merchandise, and revamping the website landing page.

sketches

To achieve this, I drew 30 hand-drawn sketches to explore and refine my design ideas.

Initals Conepts

Here are two illustrations I decided to go with from the sketches to create my final design

Initals Conepts

Concept labels for the coffee bags

Final Design

Here is my final design for the coffee rebrand project

CASESTUDY

Go check out my case study for this project where I share more of my thought process and deliverables