Hearthy Foods

The goal of this project is to design a package that captures the whimsy and vibrant colors of candy marshmallows.When looking at the original packaging, I noticed its simplicity and lack of visual appeal. So when looking at my own design, I prioritized incorporating a vibrant and colorful theme that perfectly complements the playful nature of candy marshmallows.

Hearthy Foods

First Design

I decided to go with an illustration of a marshmallow to match the theme of a playful and vibrant character. When it came to the background, I wanted to keep it simple yet playful.

Hearthy Foods

First Design

Hearthy Foods

second Design

With the feedback I got from the first design. I removed the illustration, opting to use actual marshmallows, and placed them as if you were taking them out of the packaging. I also fixed the text on the back to make it more legible and stand out better. One thing I’ve also implemented in this version is the icons on the bottom front of the packaging and moved the QR code down as well to make room for the text and have everything more spaced out evenly.

Hearthy Foods

second Design

Hearthy Foods

final Design

This then led to my final design with the feedback I was given I ended up with this redesign packing with other flavored versions aswell. In this version, the marshmallows are much smaller in the center of the packing not taking up too much space anymore but still providing enough information about what you’re eating.