Mental Health Stigma Campaign
Xavier Uribe
Sara Tonelli
In this campaign the goal was to find out more about the stigma regarding mental health and how we can help these people who suffer from this.
Research
MORE THAN 1 IN 5 US ADULTS LIVE WITH
A MENTAL ILLNESS
Challenges
COMUNITIES FAMILIES AND SCHOOLS
14 TO 24 YEAR OLDS
Challenges
MISCONCEPTIONS AND LACK OF UNDERSTANDING
CULTURAL AND SOCIAL STIGMA
FEAR OF DISCLOSURE AND REPERCUSSIONS
Mascot Design
The mascot that was designed for this campaign was designed to be a brain rubber hose character that is running for the slogan
“In Your Shoes
Media plan
The campaign goal is to have an event that targets our audience and leaves a long-lasting impact and we decided to do a marathon
